Well well well.....Carlos Ghosn. "Le Cost Killer". How could anyone in the automotive industry not know his name. Afterall, he turned around a company on the verge of bankrupcy, axed jobs, shut down plants, set the company on an internal slogan Nissan Revival Plan, then Nissan 180 and finally Nissan Value-up. It's clear he took aggressive steps based on a simple philosophy "Increase profit by reducing cost and chasing the top line revenue". But what they forgot was about the Brand. What Nissan actually stood for, Nissan's DNA, it's core philosophy, it's people, it's talent. The Brand seems just as confuse as it's messages. No longer does people even know what Nissan stands for.
What does the meaning of SHIFT means to the customers (internal and external). Oh yeah, wait...did anyone remember what Carlos said about Hybrid Technology a couple of years ago? He commented in 2005 that hybrid cars makes no sense. He thinks that hybrid cars have not yet come to a point where it matches its cost in terms of usability. He said, "They make a nice story, but they're not a good business story yet because the value is lower than their costs". But in his recent comment in 2007, Ghosn said Nissan would focus increasingly on environment technology, including hybrids and fuel cells, although he said he still considered the petrol-electric hybrids to be a "niche market." I wonder yet again what he meant by hybrids being a "niche market". Is there a concrete technology roadmap that can address or define the future? What does SHIFT_THE_FUTURE mean anymore?
Well if it's from a performance angle, then look at the Skylines and what they did to it's heritage. It looks no different from a Fairlady.
Enough said, you tell me what the future holds. Please we're not even interested in hearing about how you will get another 1,500 Japanese workers out of jobs through early retirement.
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