Still not quite sure what went through the minds of those guys at Honda F1.
Well initially, I thought it was a brilliant idea having the whole world map painted on a Honda F1 car. I was telling myself..."my god, Honda snatched yet another 1st". I still have to agree it was a great marketing pitch, using F1 as a platform to tell the millions of F1 / automotive fans out there that Honda is serious about being GREEN. But hell no, when you think about the amount of emissions with octane and carbon monoxide spewing from the V8 engine, it was such a double standard that sends such mixed messages out to what Honda stood for. (The Power Of Dreams).
When they launched the WE LOVE CHALLENGES campaign back in 2006, they communicated on MTV and DISCOVERY how the FC-X (H+O=H2O) was so advanced. Their claims were definately a better one as compared to Toyota. But think hard, when was the last time you heard Honda bringing that technology into a commercial production car? I don't need someone with a development story when there is infact no actual product prove in the market.
Back to F1, the Honda team this season is Saving the World by F1 emissions and unfortunately not performing better than the Super A cars which are using last year's Honda's Engine.
My wish for Honda is that if you had a dream, please dream about the future today. If you wanted to really make a difference, why not talk to the world about developing Hybrid Engines on your F1 cars and making a V6 Engine Hybrid system that performs like a V8. Oh yes, while still maintaining the car weight the same. Hmm...it's still my dream because in reality, I do believe that the batter would weight twice as much as the car.
No Honda, I'am not bashing you. But please don't even make a green F1 car just by painting the world map on it. The world as a brand doesn't endorse your believe.
1 comment:
Well said.
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